Digital communication

VERONI SALUMI

Veroni is the historical and well-known producer of typical Italian charcuterie based in Correggio, Emilia-Romagna. Today it is present throughout the territory with 6 factories, each one specialized in different type of products and, since 2016, it is also active in the United States, where it is positioned as the first Italian brand of charcuterie with a dedicated factory in New Jersey.

Company needs
Following the first sustainability report, Veroni has selected iCorporate to communicate at 360° its virtuous commitment and ambition to make sustainability one of the strategic levers for business growth.
Immagine VERONI SALUMI
Activities
Since the very beginning iCorporate defined the most effective communication strategy to convey the sustainability report, developing then different touchpoints to make known all stakeholders the concrete actions and positive impacts of the sustainability strategy implemented by the company.

At the basis the project started with the definition of a storytelling, a new claim that summarizes the virtuous commitment projected to the future, the production of an editorial plan for LinkedIn, creation of a new corporate brochure and some articles to implement the dedicated website developed in partnership with WABi.

With the coordination of iCorporate, WABi has also dealt with the layout of the first sustainability report.

Part of the activity was finally dedicated to the production of two videos in motion graphics to convey the Code of Ethics and the new Veroni’s strategy, and for the latter, a printed version in poster format was also produced.

Other projects
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