Media relations, Digital communication, Sustainability
AUTOGRILL
Autogrill Italia is the Italian leader in food service for travelers. Since 2023 - the year it completed its merger with Dufry, the leading player in airport duty-free retail - it has been part of Avolta, an international group listed on the Zurich Stock Exchange. Avolta operates more than 5,500 stores and restaurants in over 70 countries across 6 continents. In Italy, Autogrill manages over 200 points of sale across all travel channels (highways, airports, and railway stations) and employs more than 7,000 people.
Company needs
Autogrill has chosen iCorporate to launch a structured corporate reputation campaign on all media and on Group LinkedIn profile. The objective is to consolidate its position as market leader in the on-the-move catering sector, leveraging R&D projects, product innovation and initiatives involving Italian and international points of sale.
Activities
iCorporate, through integrated media relations and digital communication activities, supports Autogrill in its corporate-finance communication and brand protection in issue&crisis projects. Since March 2022, with the launch of the new ESG strategy, reporting on national and international sustainability initiatives has also become an integral part of the client activity.
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About 170 press realeses sent over the years
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More than 20 events organisedSome examples: Autogrill opening at Schiphol, WasCoffee launch. Villoresi Opening point of sales opening, "Factory Food Designers" event.
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13 new products and format launches
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More than 500 social posts in 6 years
Other projects
