Corporate Positioning & Brand Strategy

We help define the correct corporate positioning and corporate image.

We partner our clients in defining their corporate positioning, up to the definition of a new corporate identity and of a dedicated purpose. A strategic process where top management is at the forefront and on which we work by activating all our departments in a synergic manner.

What we do

  • Corporate Positioning

    We manage all the steps related to the definition of the new brand strategy: from the internal assessment and benchmark outlining, to the strategic positioning document making of.

  • Brand development

    We take care of the strategic-creative process for making of the new brand: naming (concept and payoff), creation of the new brand and its identifying graphics, new brand guidelines definition (brand book, brand architecture, corporate identity).

  • Corporate purpose

    We help companies to define their Corporate Purpose through an innovative strategic-creative process developed in several stages: from benchmark analysis, internal survey/interviews with top management, storytelling definition, to creative output. Our strategic approach is based on co-design, which involves all stakeholders and is developed in cooperation with our partner The Visual Agency.

Main tools

Assessment & Benchmark

Strategic positioning document

Brand guidelines

Video production

Communications materials

Some selected projects

Corporate Positioning & Strategy
HAIER EUROPE
Digital communication, Internal communication, Corporate Positioning & Strategy
INVESTIRE SGR
Contact our team
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