Training

We have extensive experience in organizing and delivering media training tailored to our clients' profiles and needs. Training is divided into theoretical and practical sessions, aimed at providing an understanding of the media landscape, the logic behind editorial content production, and techniques for effectively interacting with journalists. We also offer specialized programs on communication awareness and managing video presence.

We prepare managers and companies to handle crises effectively, both in terms of managing processes and making decisions under pressure, and in crafting communication strategies for different stakeholders. Our training is designed for spokespersons, crisis teams, product/plant/area managers, communicators, and C-level executives. It involves practical simulations to test the roles, actions, and materials defined in the client’s crisis preparedness plan.

We offer consulting and direct training to corporate professionals managing internal digital communication or those needing deeper knowledge to better understand digital tools and independently coordinate with their partners. We do it through dedicated sessions or guided programs to define processes and channel governance.

We support companies in engaging their employees as LinkedIn ambassadors. We help managers and other professionals understand the platform’s dynamics, optimize their personal profiles, and build an editorial plan to effectively become brand ambassadors for their company.

We develop customized training programs to support communication, marketing, and other teams in charge by providing guidelines to prevent greenwashing risks and to build a sustainability communication strategy that is both accurate and compliant with new European regulations, and at the same time effective