Media relations
UNIEURO
Unieuro is the leading distributor of consumer electronics and household appliances in Italy. Leveraging an omnichannel approach that integrates an extensive network of directly operated and affiliated stores across the country with the digital platform unieuro.it, the company is part of the Fnac Darty Group, a European leader in consumer electronics, household appliances, editorial products, and services.
Company needs
iCorporate has been working alongside the company for several years, from 2016 to 2023, first as communication advisor for the listing on the stock exchange process, then to manage corporate and financial communication, as well as the sustainability plan, on an ongoing basis.
Activities
The media relations work aimed to build the company's reputation as the market leader in Italy and position its management team as thought leaders on topics such as retail, innovation, omnichannel strategy, and consumer sociology. iCorporate also handled communication related to sustainability and the Non-Financial Statement.
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More than 130 corporate and financial press realease
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30 financial alterts managed
Other projects
