Media relations, Digital communication

KORIAN ITALIA

Korian, a unique “health network” model in Italy, is part of the European group Clariane, a leader in the healthcare and social care sector across Europe. The group operates in six countries with more than 90,000 beds and 63,000 employees. In particular, the group manages clinics, rehabilitation centers, outpatient clinics, nursing homes (RSA), day centers for the elderly, apartments, homes and communities for the elderly, residences for people with disabilities, day centers for people with disabilities, an eating disorder center, psychiatric communities, hospices, and home care services — totaling around 9,300 beds and over 2 million outpatient services provided each year. Korian Italia is the first operator active in both the healthcare and social care sectors to become a Benefit Corporation, making it one of the largest companies in Italy to adopt this business model.

Company needs
Since 2023, iCorporate has been supporting Korian Italia in national and local media relations and in sustainability communication related to its Benefit Corporation status. Starting in 2025, iCorporate also handles the strategic planning and editorial content production for Korian Italia's LinkedIn page.

In 2024, iCorporate professionals conducted a LinkedIn training session attended by around 30 managers and employees.

Activities
Between 2023 and 2024:
  • 635 press mentions
  • 156 articles about Korian Italia’s first Impact Report
  • 88 press releases distributed
  • 7 regions involved in media relations activities
  • 2 interviews in tier-1 publications
  • 1 authored article
  • 1 video created to showcase the Benefit commitment
Other projects
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