Digital communication, Internal communication, Corporate Positioning & Strategy
INVESTIRE SGR
Investire SGR is an independent fund, asset, and investment management company operating in the real estate sector. With over 20 years of experience, it serves a diverse client base, predominantly institutional investors. Investire SGR is part of the Banca Finnat Group and employs around 130 people across its two offices in Rome and Milan.
Company needs
Investire SGR selected iCorporate to embark on a comprehensive corporate communication journey aimed at redefining its market positioning, strengthening its reputation, and building a compelling narrative based on its values, people, and strategic vision.
Activities
Corporate Positioning
Starting with an in-depth assessment involving one-on-one interviews with all top-level executives, a new strategic positioning was defined. This process led to the identification of a consistent set of core values, as well as the formulation of a new vision and mission.
Brand Identity
Aligned with the new positioning, a refreshed brand identity was developed. This included the creation of a new logo and the establishment of communication guidelines to structure the new visual identity system.
Internal Communication
Following the definition of the new values, an internal communication campaign was launched to strengthen employees’ sense of belonging and make them feel like integral contributors to a shared project.
Digital Communication
The editorial strategy for Investire SGR’s LinkedIn presence was redefined, with the aim of consistently showcasing and promoting the company’s various assets: real estate funds, social and student housing initiatives, corporate values, events, projects, and key updates.
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Over 200 LinkedIn posts published in 2 years
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Impressions: 1 million+
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Interazioni: 150.000+
Other projects
