Haier Europe is part of Haier Smart Home, the world's No. 1 appliance company and one of Fortune Global 500 companies. Listed on the Shanghai, Frankfurt and Hong Kong stock exchanges, Haier Smart Home is present on all 5 continents with 25 industrial parks, 14 research and development centres and around 100,000 employees. The company achieved a turnover of approximately 32.6 billion euro in 2022 with global sales in more than 160 countries. In Europe, the company markets products under the Candy, Hoover, Haier, Rosières, GE Appliances and Fisher&Paykel brands. Haier Europe is based in Brugherio (MB), Italy.
The definition of the corporate purpose reflects Haier's need to give substance to its transformation from a manufacturing company to an ecosystem of co-creation and Internet of Things communities. The new corporate purpose is intended to represent the compass the company intends to follow to maximise benefits for its stakeholders and society.