Haier Europe is part of Haier Smart Home, the world's No. 1 appliance company and one of Fortune Global 500 companies. Listed on the Shanghai, Frankfurt and Hong Kong stock exchanges, Haier Smart Home is present on all 5 continents with 25 industrial parks, 14 research and development centres and around 100,000 employees. The company achieved a turnover of approximately 32.6 billion euro in 2022 with global sales in more than 160 countries. In Europe, the company markets products under the Candy, Hoover, Haier, Rosières, GE Appliances and Fisher&Paykel brands. Haier Europe is based in Brugherio (MB), Italy.
iCorporate with The Visual Agency has created for Haier Europe the first ever Employer Branding campaign for the company. A campaign that stems from the need to attract the new generations' young talents and present them with the pillars of Haier Attitude - IoT & Ecosystem Thinking, Entrepreneurship & Innovation and Zero Distance - or rather, the distinctive traits that make the Company unique on the Italian scene.