Media relations, Digital communication, Sustainability
AUTOGRILL
The Autogrill Group is the world's leading operator in catering services for travellers. The Autogrill Group is the world's leading operator in catering services for travellers. It is present in 30 countries on 4 continents, operates in 774 locations, manages about 3,300 points of sale and is present in 139 airports. Autogrill has about 46,000 employees.
Company needs
Autogrill has chosen iCorporate to launch a structured corporate reputation campaign on all media and on Group LinkedIn profile. The objective is to consolidate its position as market leader in the on-the-move catering sector, leveraging R&D projects, product innovation and initiatives involving Italian and international points of sale.
Activities
iCorporate, through integrated media relations and digital communication activities, supports Autogrill in its corporate-finance communication and brand protection in issue&crisis projects. Since March 2022, with the launch of the new ESG strategy, reporting on national and international sustainability initiatives has also become an integral part of the client activity.
- About 170 press realeses sent over the years
- More than 20 events organisedSome examples: Autogrill opening at Schiphol, WasCoffee launch. Villoresi Opening point of sales opening, "Factory Food Designers" event.
- 3 new products launches
- More than 300 social posts in 3 years and half
Other projects
